Cristiano Ronaldo, Justin Bieber, Barack Obama, Charlie D’Amelio, and the Kardashian/Jenner family come from different fields, but they have one thing in common; they are all social media influencers. And in this modern digital world we live in, social media reach translates to power. These five people comprise many influencers: musicians, athletes, politicians, movie and TV stars, and other personalities who reign supreme on social media.
There is much debate about when influencer marketing started, with some saying that it started as early as the 1800s. However, around 2009-2010, when Facebook captivated almost everyone worldwide, marketing via social media began making waves. At its inception, the “mom bloggers” were touted as the most influential communicators on social media.
These mom bloggers inadvertently used Facebook as an outlet to rain praises on new product discoveries and such. Little did they know that advertisers were paying attention, and the concept of influencer marketing via social media took off the ground. Since then, the reach of these influencers has grown to include other social media networks like Twitter, Instagram, TikTok, YouTube, and even Pinterest. In fact, Instagram owns the most significant platform share among social media influencers at 67%.